Prepare a talk.
You come with a specific challenge: presenting a strategy, announcing a difficult decision, persuading a client, a bank or a partner, preparing a keynote or an interview.
- 3 one-hour sessions
- Online or in person
- From €1,500 excl. VAT
“I know what I want to say, but I don’t know how to lead up to it.”
“I know which story to tell, and how it will lead my audience to my message.”
Explaining is not the same as being understood.
You know your company, your strategy, your figures. But when the time comes to pass them on, everything pushes you towards slides, jargon and an accumulation of information. You have explained everything. Your audience, however, has not necessarily understood.
“A good message is not the one the leader understands perfectly. It is the one their audience is able to understand.”
Start from the goal, not from the story.
Storytelling is not an end in itself. It is a tool that serves what you want to achieve.
The goal
What must your talk achieve?
The audience
What do they know, what don’t they know, and what might hold them back?
The story
The one that will carry your message: an experience, an anecdote, a situation, a metaphor.
The path
A starting point, a destination, and the steps that connect the two.
The common thread
You no longer recite your slides. You tell something you understand.
Your actual talk, built from start to finish.
We work on your talk until it is clear and truly your own.
- 1The goal and the audience
- 2Finding the story and building the path: the starting point, the destination, the common thread
- 3Rehearsing and testing whether it is understood
Putting yourself in the listener’s shoes.
One day, I watched a saleswoman win a deal worth close to a million euros without having the cheapest offer. What made the difference was the story she was able to tell.
I started out as an industrial buyer, then moved to the other side of the table: years of IT sales to large organisations. I have taught, and I practise acting. Each of these roles taught me the same thing: a message is only worth what the other person understands of it.
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Finalist in the international pitch competition “Tell Me A Story!” 65th Monte-Carlo Television Festival, 2026. See the official page
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Monaco TV
TV5 Monde Guest on the show “En coulisses”Monaco TV and TV5 Monde